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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. For example, as a lead is nurtured and converts to become a customer, you might need to: Integrate payments (Stripe).

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. It’s awesome to be back at SaaStr and be with all of you, and I’m really looking forward to this time we have together. He had a sense for it.

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