CTO Coach New CTO Sales Funnel SMB 
SaaStr
DECEMBER 3, 2020
How does this change when selling to SMBs vs enterprise? * How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. This is off to the races.”
Mucker Capital
APRIL 6, 2023
Hila is a mentor with Mucker Capital. If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Once you have that, you can begin to acquire some new users.
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