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Product-Led Growth (PLG) For Startups

Mucker Capital

Hila is a mentor with Mucker Capital. Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you're primarily targeting very large enterprise companies, it's very hard usually to use PLG as the only way to sell to those companies. Are POCs part of the PLG play?

Startup 52
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Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. It was pretty interesting.

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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. Jonathan : So do you think this is different because this is different point of time then?

Scale 151