Selling into Startups 101: What You Need to Know to Find a Unicorn
Sales Hacker
SEPTEMBER 11, 2020
For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. Additional growth signals to look out for: Recent leadership hires.
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