SaaStr

MARCH 28, 2024

Our thesis here is that there is a growing need for cybersecurity offerings for the SMB, the best way to deliver that offering is via managed service providers, and winning companies will take a platform approach to building products and features that are at parity to what enterprises have access to.

Venture Capital 274

Venture Capital Cybersecurity Artificial Intelligence Scale 274

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. ” -Emilia Korczynska, Head of Marketing at Userpilot.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

Mucker Capital

APRIL 6, 2023

In my past life as a growth marketer, we did a lot of testing. Are you interested in learning how I can help you set a better compliance? ” Marketing is responsible for the top of funnel, the signups. You need to address the compliance problem or the security problem. I tested freemium versus free trial.

Startup 52

Startup Scale CTO Hire Outsourced Development 52