Remove compliance Remove Enterprise readiness Remove Leadership Remove Metrics
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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

Going upmarket drives category leadership because you establish yourself as the company that the Fortune 500 logos use. When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs. Security — SOC 2 compliance is table stakes. Let’s look at the why, the when, and a warning.

Scale 196
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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. Fundamental metrics (like ARR, CAC Payback, or Burn Rate) will never stop being important; they’re industry standards for a reason. Looking back vs. looking forward. Marketing Lead Gen. Key takeaways.