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How Smart Is Your Sales Playbook?

Sales Hacker

In fact, with so many variables involved in a deal—from unique buyer objectives, to your timing in a deal relative to your competitors— building playbooks for your sales teams is more like writing a “ Choose Your Own Adventure ” novel. RELATED: Sales Tools that Actually Matter: Building your Playbook. No guarantees there.

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The Evolution of Software Marketing: Hey Marketing, Go Get [This]!

Kellblog

They’d even have decay functions where downloading a white paper got you 10 points, but you’d lose a point every week since if there you had no further activity. At one company I ran, our single largest customer was initially scored a D lead because the contact downloaded a white paper using his Yahoo email address.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Despite all the AI fear mongering, we dug deep to find out what really matters next year – so aside from our own analysis, we asked sales leaders, experts, and top sales reps to predict the top sales trends of 2018. Outbound Gets Tougher With GDPR Regulations: SaaS Goes Channel Sales For The Win! How can that be?

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