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1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Scale 102
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CEOs x Coronavirus

ProfitWell

Listen wherever you get podcasts: Your top subscription news. Slack, for instance, grew their sales headcount by 66% year over year, compared to 31% for other functions. There is certainly a fear that with a product-led motion, you don’t have to pay sales compensation. And finally, the evolution of B2B SaaS billing.

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Sales-led Vs. Product-led: Why You Don’t Have to Choose

SaaSOptics

There are several different ways to successfully launch and scale a SaaS company. In a study that analyzed the growth trends of 495 product-led companies , Peersignal found the percentage of sales headcounts at product-led companies increased along with total employee growth. If you’re looking to scale, both are needed.

Scale 97
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Kellblog Predictions for 2024

Kellblog

While UBP companies were hit harder, as this slightly confusing slide from Iconiq demonstrates [1], they nevertheless grew faster than their subscription counterparts in 2023. Per LinkedIn , headcount is up 240% over the past two years. See chart below for how it varies with scale [10]. The rise of unified ops. Partial hit.

AI Search 110