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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Steve has previously said, “Sales and marketing must be one team.” Where does Steve find common points of tension between sales and marketing? For Steve, what does devops really mean? What works?

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SaaS Is Spurring the Next Cycle of Software Superperformance

OPEXEngine

In more mature software companies, we see oversized returns for companies that are moving to software-as-a-service subscription models (see Figure 1). While there were some worries that the transition to the service subscription model would reduce software’s traditional stickiness, those concerns may have been overwrought.

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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

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What Is Enterprise OEM Software Licensing?

Sales Hacker

These companies resell the solution and bundle services around the solution to add value to the customer. They make their money on the margin from the software’s resell and their services to the end-customer. This approach works well when the licensee is required to host but prefers to outsource the DevOps. Customization.

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SaaStr Podcasts for the Week with Matrix Partners and EZPR — February 21, 2020

SaaStr

* How does David think about scaling sales teams? How does one know when is the right time to hire your first sales reps? What have been his lessons on optimizing payback period for sales reps? How should founders think about sales rep compensation? How does David think about payback period on a per rep basis?

Scale 197
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Inside Cypress’s Playbook for Launching Usage-Based Pricing

OpenView Labs

The complexities are analogous to making the leap from on-prem to SaaS; it requires changes in go-to-market strategy, financial planning, sales processes, compensation models, and much more. Competitive studies: Explored pricing models and recent pricing changes among other popular DevOps tools that customers used.

Pricing 52