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Top Global SaaS Trends You Should Know with Google Cloud and Zenoss (Video + Transcript)

SaaStr

In the last two years there have been so many new services around security, around machine learning that literally did not exist. But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. So the conversation is changing.

Cloud 171
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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

And then, in the 50s, they introduced this new thing, and there was resistance. We’ve gathered a list of articles, videos, and podcasts you can check out: Score Your Company’s SOC 2 Readiness. Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. And then, it allows companies to be more enterprise-ready.

Scale 211
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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

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Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. You learn your customers’ language. Click To Tweet. Step 1: Set a goal for your interview.

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. Great quote, where he said no matter where we’re selling no matter which customer we’re selling to, we never sold the features of CRM. I sell to my customers, my employees, my investors. And no boring demos.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. You learn your customers’ language. Tweet this quote.