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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Building a hyper-growth company is hard anywhere, but building one outside the Bay Area comes with its own unique challenges. Learn how Pendo built a product, team, and culture in its Raleigh hometown that could scale coast-to-coast and continent-to-continent. It was our largest contract to date, kind of helps the other quarter.

CTO Hire 152
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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

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Customer development interviews. Customer development interviews, on the other hand, give marketers a clue about what their customers really want or need. Intuit regularly conducts customer development interviews to test design changes and new features. Relevance and added value are key to developing our customer base.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer development interviews. Customer development interviews, on the other hand, give marketers a clue about what their customers really want or need. Intuit regularly conducts customer development interviews to test design changes and new features. Relevance and added value are key to developing our customer base.