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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. What is Buffer. How was that possible?

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Revenue growth rate : This measures the rate at which the company’s revenue is growing over a specific period. A higher revenue growth rate generally indicates positive business performance.

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Buy vs. Build: The Subscription Billing Iceberg Effect

Chargify

Managing offers, reliable billing, and subscription lifecycle management is complex, creating an iceberg effect for companies that decide to tackle it on their own. It allows us to upgrade, downgrade, or cancel a client’s subscription easily. Below, we’ll shed some light on the great buy vs. build debate.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. What is Buffer. How was that possible?

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How to Write Effective Dunning Emails (30+ Examples Included)

Baremetrics

The customers who actively cancel their subscription. And if you’re not careful, it can slowly eat away at your revenue and bleed your company dry. The customers whose subscriptions end because their credit card payments failed and they never made up for the payment. I’m talking about involuntary churn.

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The Road Now Taken: 4 SaaS Start-ups And Their Quest For Independent Growth

Outseta

And the companies choosing the independent path are not all hipster led lifestyle businesses choosing nobility over bankroll and operating with a chip on their shoulders. Perhaps worse yet, long tenured employees of the company began leaving, saying the new focus on growth “didn’t feel Wistia.” They were doing $4.6M

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” After four months of an unprecedented global crisis, SaaS companies are bouncing back while product led growth businesses are trading at almost 2x higher revenue multiples they started with.

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