How Pendo Leverages a Great Product, Customer-centricity and Strong Culture for Success
OpenView Labs
NOVEMBER 18, 2019
The idea for Pendo arose out of a need I had experienced first-hand while working as the VP of Product at an enterprise SaaS business. Like many others in the SaaS space, we adopted a product-led approach to growth. Those strategies make sense for a lot of companies, but there are outlier cases that make use of other models.
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