SaaSOptics

MAY 19, 2022

In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Then, based on your available resources, you can hire separate teams and build campaigns to spearhead the acquisition of customers in these different market stages.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 101

Cloud Scale AWS Machine Learning 101

Outseta

JANUARY 20, 2020

Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. This required no additional addressable market and also helped to drive down Buildium’s churn rate.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145