SaaSOptics

MAY 19, 2022

Your target market is also a good indicator of which acquisition methods will work best. For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. How can you incorporate content marketing into your SaaS customer acquisition strategy?

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 101

Cloud Scale AWS Machine Learning 101

Outseta

JANUARY 20, 2020

Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. Having just finished business school, my brain was wired in MBA mode—what were our core competencies as a company?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145