Remove Churn Remove Market Segmentation Remove Payment Features Remove Software Development
article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

article thumbnail

After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. This included selling additional services like credit card payment processing, tenant background checks, 1099 e-filing services, and renter’s insurance.