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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You’ll need more than 5–10 engineers to go big.

Scale 260
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What’s The #1 Challenge After $1m-$2m ARR?

SaaStr

You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. She can be your CTO forever.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. The contract size grows. Doing Business with Developers.

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). If you’ve hired the VP of Engineering, impossible hire, but when they love something, they jump. I’ve made a bad VP of Sales hire.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

There are rules in starting an enterprise software company. Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. A SaaStr Classic!! We rationalized it.

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

How does this differ between SMB and enterprise? What are the challenges with enterprise given the long sales cycles? So I went from being a business generalist founder, so prior to that I was in product marketing and product management at VMware, so big enterprise software company. This is in Founding Sales , as a result.