Remove Churn Remove Content Marketing Remove White Paper
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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

Featuring Searchmetrics’ CEO, Jordan Koene, Voices of Search provides the latest news and insights your company needs to navigate the ever-changing landscape of SEO and Content Marketing. How to reduce customer churn. White paper: 7 Ways to Increase Global Sales for Digital Products – FastSpring.

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Four SaaS Marketing Techniques (That You Might Have Overlooked)

Unbounce

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. Gain Credibility with White Papers and Case Studies. White papers. it shouldn’t sound like marketing, even if it is).

Scale 111
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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

The SMBs during the recession churned at a massive rate, right? Our monthly self-service churn went from like 3% to like 9%, right? And churn got higher than the SMEs, but we all came out of this recession saying, “We kept all of our logos.” And people thought the world ended, but we were wrong, actually, right?

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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

But if you figure it out, if you know what you want from outbound or you know what you want from demand gen or content marketing, and then you hire a third party agency to augment it and you’re all over it and you micromanage it, that’s when it works. Churn went up, but gross bookings really didn’t decline much.

Scale 247
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3 Effective Retargeting Strategies That Actually Work (With Examples)

Neil Patel

Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. The list will experience “churn,” where new visitors join and old ones become unresponsive. For example, are you going to offer an e-book, white paper, coupon, or something else?

Strategy 139
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Top 9 B2B Marketing Strategies to Maximize Growth in 2019

ProfitWell

At this point in the buyer’s journey, a buying party is hungry for case studies, e-books , white papers, webinars, blog posts, and other educational content that can help differentiate vendors. SEO & content marketing. Best practices for creating your B2B marketing strategy.

B2B 97