article thumbnail

The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. You really need a great CTO, not just a good business team. You have to hire so many functions in SaaS – VPS, VPM, VPP, VPCS, VPE, etc.

article thumbnail

You *know* your exec team desperately needs an offsite. We’ve got the easiest (and best, and cheapest) solution

SaaStr

5 Customer Marketing Strategies Guaranteed to Grow Your Business. The Playbook to Multi-channel Marketing and The Art of the Product Launch. Product Marketing Playbook: How to Stand Out from a Sea of Competitors. With sessions like… The Playbook of Product Pivot . Toni Tiffany, VPCS @ Orum.