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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

The Number One Thing You Can Do to Accelerate Your Business Post-Initial Traction is Hiring a Great VP of Sales. What I want to talk about today is perhaps the mistake that most of us make, by my nonstatistical study, 70 percent of us make, which is not hiring the right VP of sales. That’s my background.

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

356: Pete Kazanjy is the Co-Founder @ Atrium, the startup providing proactive, always-on insights for sales operations, managers, and leaders. Alongside Atrium, Pete is also the Founder of Modern Sales Pros, a community of 15,000 focused on sales operations and sales management. Stop asking questions. Start getting answers.

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Founder’s Guide to Scaling Applications: When to Build, When to Buy and What Breaks by Algolia Co-founder (Video + Transcript)

SaaStr

When it comes to seamlessly scaling your applications, a top-notch engineering team will be your foundation. We develop a search API to help any developer to have a very good search in their application. So today we are a distributed team. Of course, behind this product, we have a super strong team.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Turns out a founding team of six MBAs creating a full suite of products sold solely to SMBs can become a multi-million dollar public company in nine years – and continue growing rapidly ($77.6 The problem is that he was in business school, working towards an MBA. million in 2013 to $115.9 million in 2014.). ” [laughter].

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10 Years In Tech

Outseta

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. Before I lived it, I thought of the tech world as being very business oriented—a place owned by analytical types and developers writing rigid blocks of code that looked like gibberish to me.