Freemium is Back! But You’ll Need 50 Million Active Users for Freemium to Actually Work as a Business Model.
SaaStr
FEBRUARY 18, 2021
In VSB or SMB business apps, you can get to one million paying customers — but you really, really need something broad-based to get there. Intuit, Microsoft, Adobe, PayPal. But there are not too many with 1,000,000 paid business customers, or 50m truly active users. Yes 9% of their revenue is just about $100m.
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