Baremetrics

SEPTEMBER 5, 2021

Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. A product qualified lead (PQL) is a term used to describe prospects who have experienced a brand’s core product or service through a free trial or a freemium usage model. What is a PQL?

Payment Solutions 95

Payment Solutions SaaS Payments Payment Services Payment Methods 95

Totango

AUGUST 23, 2022

Touchpoints also include occasions when clients interact with your software app in a SaaS context. Which business functions or departments are involved in the interaction. During the sales process, including sales appointment scheduling, meetings and payment processes. Persuading a customer to try your freemium app.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. We’re enterprise software for a new category called LearnOps. Cognota didn’t necessarily start as a software business.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95