Totango

AUGUST 23, 2022

B2B customer journey touchpoints are occasions when business customers interact with a brand. For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. During the sales process, including sales appointment scheduling, meetings and payment processes.

B2B 118

B2B Payment Methods Payments SaaS Payments 118

Baremetrics

SEPTEMBER 5, 2021

A lead becomes marketing qualified when they perform simple actions like opening emails, website visits, and even providing their contact information on a landing page in exchange for an online resource, for instance, an ebook. Typically, a lead scoring system is employed within a CRM; leads are scored based on engagement.

Payment Solutions 95

Payment Solutions SaaS Payments Payment Services Payment Methods 95

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. We’re enterprise software for a new category called LearnOps. Cognota didn’t necessarily start as a software business.

Payment Solutions 111

Payment Solutions Payment Services SaaS Payments VP of Engineering 111