Remove Business Model Remove Marketplace as a Service Remove Product Marketing Remove Sales Recruiting
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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin 01:34 Sure, no, starting businesses are really tough as everybody knows. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Cognota didn’t necessarily start as a software business. Before seeing good success in the company.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. As the likes of Airbnb, Uber and Apple have found, creating an entirely new category can be a lucrative business.

Scale 112
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Beyond the hype: Practical advice on building a platform

Intercom, Inc.

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

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G2.com’s Ryan Bonnici on selling to educated customers

Intercom, Inc.

That’s why companies need to do a better job of articulating the value their product provides for prospects – instead of just recapping their product’s function. Most leaders don’t spend enough time recruiting. We’re basically the world’s biggest business marketplace. Ryan: Sure. We’re now G2.com,

Education 123
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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

Depending on your business model and stage of growth, a partner program will likely take on different forms. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis.