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The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

Scale Efficiency Ratio What It Is : Revenue growth rate divided by cash burn rate The Benchmark : 2.0+ (growing twice as fast as you’re burning) Why It Matters : Shows you can scale without infinite capital. ServiceTitan’s strong performance likely reflects high-quality recurring revenue from essential workflow software.

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10 Inspiring Advocacy Marketing Examples from Top Companies

SmartKarrot

The program was apt for the type of business model the company has. Okta, an identity management company, crafted a unique way of advocacy marketing back in 2016. To see how SmartKarrot helps B2B companies streamline and scale customer success, Request a Demo. Okta Ozone” by Okta.