article thumbnail

How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scale-ups are exciting. They demonstrate spectacular growth and expansion while revolutionizing and disrupting industries with new business models. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. Be patient.

Scale 224
article thumbnail

Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. What “customer success” looks like evolves as your company and customers scale upmarket.

Scale 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaStr Podcasts for the Week with Facebook Workplace and Slack ? May 29, 2020

SaaStr

Prior to Workplace, Christine was Head of America’s for Facebook’s Audience Network and before that spent 5 years as a Group Director across multiple different sales and account teams within Facebook’s mid-market channel. What have been the biggest benefits of scaling a SaaS company within a non-SaaS company?

Scale 220
article thumbnail

Top 10 Tools to Get Your App PLG-d

Frontegg

Product-Led Growth (PLG) is a consumer-centric scaling, conversion, and retention philosophy that uses the product itself as the primary growth driver. Besides it’s proven business results, this strategy helps empower end-users to get the best possible product for their needs. Also, there is less pressure on Sales.

article thumbnail

The Marketer’s Guide to Product Led Growth Marketing

User Pilot

Typically, this means you’re marketing products with a freemium model or that offer a free trial. This is disruptive, bottom-up sales…where employees of an organization can choose what products they want to use instead of being forced to use certain tools by IT or operations departments in a more top-down approach.