SaaSOptics
MAY 19, 2022
Your target market is also a good indicator of which acquisition methods will work best. For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. How can you incorporate content marketing into your SaaS customer acquisition strategy?
Sales Enablement, SaaS and Growth
MARCH 23, 2020
Put simply, enduring companies have moats which defend their business model - they are a competitive advantage. There are many examples of businesses with moats and they’re characterised as being difficult to replicate (which is why they’re desirable) - below are several examples: Moat. Subscription business model.
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Outseta
JANUARY 20, 2020
Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. Having just finished business school, my brain was wired in MBA mode—what were our core competencies as a company?
SmartKarrot
APRIL 13, 2020
The Atlassian Corporation has reached billions in revenue even without an enterprise sales team, all by creating user-friendly software development, team collaboration, project management tools including JIRA and Confluence. Having acquired over 15 million users in less than 7 years, Canva boasts of its product and business model.
SmartKarrot
NOVEMBER 2, 2020
Hung Nguyen, Content Marketing Manager , Smallpdf. Hung Nguyen leads content marketing efforts for Smallpdf , an innovative document management platform, based in Switzerland. He also supported Smallpdf as Marketing and Customer Satisfaction Manager for three years prior to taking over content management.
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