Mental Models to Help You Grow
Sales Enablement, SaaS and Growth
MARCH 23, 2020
Brand equity. Jobs to be Done Theory The Jobs to be Done Theory was developed by Clay Christiensen of Harvard Business School. The key tenet is to understand the real job customers are using or “hiring” your product for. Customer data. Economies of scale. Freemium lead funnel. Network effects (marketplace). Source: Drift 35.
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