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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

And there’s more and more bifurcation between the ‘haves’ – the fast growers – and the ‘have nots’ of SaaS than ever before. The new data reveals a similar picture for private SaaS startups. . The first call with a candidate is no longer an interview; it instead needs to be 100% focused on setting the hook.

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How Dopple Is Defining an Emerging Market

FastSpring

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there.

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SAAS Marketing Growth Hacking Roadmap For 2021 [19 Strategies]

How To Buy Saas

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing?

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. *

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Amazon charges fees on every sale through the Marketplace. They also offer Fulfillment by Amazon, where they handle the fulfillment process for your business at extra cost. The largest 3rd party ecommerce platform.