FastSpring
APRIL 13, 2023
From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” We started talking about, what is the ethos of the brand?
SaaStr
AUGUST 5, 2019
And while every company is different, I do firmly believe that the ideas and constructs that I’m about to present might be applicable to some, if not all of you, trying to build a SaaS companies. So what is our target market? So I think it’s important to have a brand and a vision that shows you as a leader in the market.
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SaaStr
DECEMBER 5, 2019
If you don’t know the name of your executive sponsor… Let’s say you take money from a strategic, a CVC, and everything’s great at the beginning and brand recognition, you get to use the logo. To get that distribution all over the world in different market segments. It’s all really fun.
Hull
JULY 9, 2020
Why is there so much confusion in the market? I mean, I think it comes down to market segmentation. I see infrastructure-centric CDPs and typically, we're focused on helping brands protect data quality to instantiate a layer of data governance and then integrate that data across their different systems.
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