The 8 KPIs That Actually Matter—and How to Measure Them
OpenView Labs
MARCH 30, 2020
In theory, that’s where KPIs come in. Short for Key Performance Indicator, KPI is a term for the metrics that are most critical to tracking a company’s performance against its objectives, writes KISSmetrics’ Lars Lofgren. The problem is that there are dozens of metrics that can fall under the KPI umbrella. No pressure.
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