Totango

AUGUST 23, 2022

Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy. What Are B2B Customer Journey Touchpoints? B2B customer journey touchpoints are occasions when business customers interact with a brand.

B2B 116

B2B Payment Methods Payments SaaS Payments 116

User Pilot

JANUARY 26, 2023

Celebrate customer success with gamification. Send payment reminders both through email and in-app to prevent involuntary churn. Check product usage analytics to identify at-risk customers and contact them for help. Collect feedback and act on it to make customers feel heard.

SaaS Payments 98

SaaS Payments Payment Solutions Metrics Payment Methods 98

User Pilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. SaaS Product Secret #3 | Enable Ecommerce.

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

OPEXEngine

FEBRUARY 22, 2022

This strategy allows for a portfolio approach giving the company more flexibility in managing its Customer Lifetime Value (CLTV)/Customer Acquisition Cost (CAC) ratio. The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships. eCommerce Marketplaces.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chart Mogul

MARCH 6, 2018

This somewhat risky direct listing is likely to be a benchmark for other future public listings in 2018, with the likes of Airbnb predicted to follow suit if all goes to plan. Increased product personalization — This can lead to a stickier product with more invested, engaged users. How much money do I make from my customers?

Payments 75

Payments Metrics EKS (Elastic Kubernetes Service) SaaS Payments 75

Baremetrics

NOVEMBER 10, 2019

For example, your marketing leader may not need access to everyone’s salaries, and yet they should be the person owning your marketing funnel driving the new customer forecast. The first method is error-prone to say the least, and the second is just too time-consuming (and still error-prone). Even the 1.0

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111