B2C CTO Hire Growth Marketing 
Mucker Capital
APRIL 6, 2023
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
Sales Hacker
DECEMBER 10, 2024
I’m not going to claim to be the founder of Levelset, but that founding team, CTO, VP of customer experience, chief legal, our CFO, who kind of came later, but like that group, everyone stayed with the organization in executive roles the whole time. Let’s go hire somebody. I’ll hire the person.
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