B2C, Communication and Technical Cofounder

B2C

Communication

Technical Cofounder

SaaS marketing guide: differentiate your SaaS marketing strategy

ProfitWell

JANUARY 10, 2020

While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). Therefore, marketing efforts will often focus on B2B communications. Again, this highlights the difference between B2C and B2B products. Complexity of products. For example, selling chocolate is easy.

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Marketing Strategy SaaS B2C

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Use your voice, communicate your goals often and don’t lose alone! Nikki Ivey is Cofounder of SDRDefenders and Head of Growth Development at Cultured Perspective, a Black owned Startup Consultancy. “An entrepreneurial leader and advisor from a technology background. What is one a-ha moment you’ve had in your sales career?

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SaaS marketing guide: differentiate your SaaS marketing strategy

170+ Women in Sales Share Their Career-Defining Aha Moment

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