Remove B2C Remove Branding Remove Growth Marketing Remove Software Development
article thumbnail

SaaStr Podcast #390 with Outgrow Co-founder Randy Rayess

SaaStr

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. And so you get the brand exposure there. And so you don’t see a lot of marketers using that.

Scale 204
article thumbnail

HubSpot’s Kieran Flanagan on product-led growth

Intercom, Inc.

Product-led growth is interesting to me because what we’re seeing in the B2B space is that consumers want to experience B2B in the same way they experience B2C. And I think that’s all good stuff, because it actually did get us a lot of brand recognition. Then I restarted as a marketer.