SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers.

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers.

Scale 48

Scale Sales Hiring Underperforming Technical Team Social Media 48

Sales Hacker

SEPTEMBER 8, 2021

But the average response time for B2B companies (those that bothered to reply at all) was a massive 42 hours— almost two full days. It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting.

Scale 84

Scale Underperforming Technical Team Sales Funnel Engagement 84

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. What Is A B2B Marketing Strategy? B2b Marketing Strategy Framework. Segment your market and focus on a target segment.

B2B 71

B2B Scale Strategy Marketing 71