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SaaS marketing guide: differentiate your SaaS marketing strategy

ProfitWell

While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). Therefore, marketing efforts will often focus on B2B communications. Again, this highlights the difference between B2C and B2B products. But selling, for example, B2B pricing software?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Recognize that B2B is human to human and it is at that level that you can make your magic. Doubt is a part of life.

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