25% of B2B SaaS Sales Are Headed to Cloud Marketplaces
OpenView Labs
DECEMBER 15, 2020
Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . B2B buyers want ecommerce buying experiences. Companies migrating to the cloud are bringing buyers with them.
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