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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. AWS can’t support 20 partners equally. When partnering with big folks like Drata does with AWS, you have to bring business to them. That’s a high value for AWS.

AWS 206
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Weekly Walk with Matson’s CIO, Peter Weis

OpenView Labs

Peter: And so, the business vision that the board and the CEO bought into was we want to go global and expand our services without changing our customer experience, operational efficiency or our profit margins. Our data centers are shut down, but as I was telling you earlier, AWS barely existed when we started our transformation.

Cloud 60
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Using Gross Margin to Score Your Product’s Maturity

OpenView Labs

Related read: Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup. Operational efficiency and COGS. The pressure that growth puts on operations increases COGS, thereby compressing margins. Offering free usage is par for the course as a SaaS customer acquisition strategy.

Scale 52
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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

We’re excited to have on the show today, a luminary and one of the most dynamic tech startup CEOs out there, and the CEO and co-founder of a company called QuotaPath. So this is his second startup. I actually began my startup career in Austin. We went through an accelerator and almost got our startup MBA.