AWS Growth Marketing SMB 
Tom Tunguz
FEBRUARY 26, 2025
They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. AWS, Twilio, Heroku, etc. Competition based pricing works well in markets where the price and value of a particular type of product are well established.
Mucker Capital
APRIL 6, 2023
But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. In my past life as a growth marketer, we did a lot of testing.
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