Remove AWS Remove Growth Marketing Remove Innovation Remove Scale
article thumbnail

MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Driving pipeline for sales (SLG). Sponsor shoutout: Flex.

Metrics 93
article thumbnail

State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

It had about 100 people in the room and, at the time, it was most of the leading public and private cloud CEOs. Microsoft’s recent appointment of Satya as CEO, he was the head of cloud business and he’s driving the cloud agenda there, which is what’s lead to their massive market cap appreciation.

Cloud 166
article thumbnail

Growth Engineer Job Description Cheatsheet

Sylvia Ng

Innovative. Experience with Growth Hacking including retention. Solid Growth Framework knowledge. Proven ability to scale a start-up from the ground up. Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. Experience building large-scale ad tools.