Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan
SaaStr
FEBRUARY 21, 2024
Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. They don’t have the bandwidth to support five sub-partners in their category. AWS can’t support 20 partners equally. You have to prove yourself and bring them customers.
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