Product-Led Growth (PLG) For Startups
Mucker Capital
APRIL 6, 2023
If you're primarily targeting very large enterprise companies, it's very hard usually to use PLG as the only way to sell to those companies. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. In my past life as a growth marketer, we did a lot of testing.
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