Product-Led Growth (PLG) For Startups
Mucker Capital
APRIL 6, 2023
If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. In my past life as a growth marketer, we did a lot of testing.
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