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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . This data revealed a clear picture of where cloud marketplaces are heading in 2021.

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When Does Open Source Make Sense for a Business?

OpenView Labs

But it may not drive results in the enterprise, where businesses are likely to care much more about things like long-term viability of a vendor and potential for lock-in, and freemium may not sufficiently de-risk an early-stage company for enterprise use. On-premise (or “cloud-prem”) is still a thing. Yes, SaaS is powerful.