OpenView Labs

JUNE 25, 2019

Benchmarking: CAC Payback Goals. In general, most people think of 12 months as a fantastic CAC payback and use this figure as their rule of thumb; however, it’s important to focus on peer benchmarks and not just rules of thumb. For example, perhaps your CAC payback is worse than peer benchmarks but your retention is best-in-class.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Intercom, Inc.

FEBRUARY 27, 2020

The technology for Resolution Bot has been waiting in the wings, but the user experience has been risky. With a bot that can jump in and proactively give users the answers they’re looking for, we think there’s something magical here. Short on time? Here are five quick takeaways.

Machine Learning 23

Machine Learning Artificial Intelligence Scale User Experience 23

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage.

Scale 40

Scale Startup Technical Review Software Review 40