What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)
SaaStr
DECEMBER 26, 2022
Buyers are increasingly wary of bias, seeking trustworthy sources, and B2B websites are declining in trust. . Establishing credibility is more likely to be successful via third parties or peer sources than your official website. The role of AWS, Azure, and Google Cloud Marketplace is becoming increasingly important. “45%
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