New ARR and CAC in Price-Ramped vs. Auto-Expanding Deals
Kellblog
AUGUST 7, 2019
Equal Value: The Price-Ramped Deal. Price-Ramped). Folks might release backlog in some sort of unbilled total contract value (TCV) metric which I suspect is similar [2]. Further assume that the customer gets the same value from each of these phases and each phase continues until the end of the contract [8].
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