Buffer Resources
NOVEMBER 7, 2024
Here’s an example from the book, a Strategy Canvas for Southwest, one of the first low-cost airlines in the US, compared to the 2 categories that could be considered its competitors: air travel at the time and car travel. For Southwest vs. traditional airlines, those were seating class choices and hub connectivity.
Intercom, Inc.
DECEMBER 4, 2019
In an entirely different industry, and in an entirely different way, European budget airline Ryanair also demonstrates incredible consistency from its value prop (cheap flights) to its product to its brand identity. Today, however, the car industry has multiple brands offering different value propositions targeting specific customer segments.
Sales Hacker
APRIL 22, 2019
At Priceline, I joined this really interesting group of people that was focused on new market development. Priceline at the time was very well known for its airline ticket business, and we were trying to extend that platform into other verticals, so I was part of a very small group of people. into the startup space.
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