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9 Internet Trends You Need to Know About This Year

FastSpring

So it’s time for us all to put our ears to the ground and hear what the Mary Meeker report has to say about key trends that are currently shaping the digital world. At FastSpring, there were 9 key trends in the report that caught our eye. More and more companies are starting to realize the trend, too. The reason?

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What is Customer Acquisition Cost? A detailed guide

CustomerSuccessBox

CAC is an important metric for growing businesses to determine profitability and efficiency. An average SaaS business spends 92% of their first-year revenue on customer acquisition. This is how it is calculated, ((Net income per customer -CAC)/ Revenue from Customer over their lifetime) * 100. What is a good CAC?

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Guide to direct-to-consumer brand growth

ProfitWell

However, e-commerce revenues are projected to rise to $6.54 After setting up an advertising campaign to propel growth, the startup was able to grow into a one hundred million dollar company. This strategy helped Away generate revenue of $125 million in less than three years. Build a scalable fulfillment process.

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The Most Important Feature In KitKat No One is Talking About

Tom Tunguz

In addition to creating a much better user experience, deep-linking enables five important secular trends in mobile: First, mobile application developers will use mobile search engine optimization to re-engage users. Third, new advertising opportunities will be created for developers. Kayak and Orbitz.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

Goals like increasing monthly recurring revenue by 15 percent or boosting your conversion rate by 3 percent are good examples of quantitative goals. Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados? Quantitative goals can be counted, measured, or displayed using numbers.

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SEO VS. PPC When To Optimize And When To Pay For Traffic

Backlinkfy

On the other hand, PPC - or Pay-Per-Click - requires you to spend advertising money so that the content is presented to the audience. PPC, or pay-per-click, is a form of search engine marketing (SEM) where the advertiser pays the publisher (like Google or Facebook) every time they click on the ad. What is SEO? What is PPC?

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Here’s What Investors Look for in SaaS Businesses

Baremetrics

After all, it’s probably funded your travels across the world or helped you build up other projects at the same time. The most common reasons for selling a business usually relate to the time-cost tradeoff of running it. Churn Rate Churn rate basically defines the long-term trajectory of a business. Why Would You Sell?